01
Performance Marketing
Full-funnel paid strategy built around one goal: profitable, measurable growth.
CoreCTR ↑ 4.8%
CPA ↓ 32%
ROAS 3.4×
Open to entry-level Performance Marketing / PPC roles
Based in Mumbai · BMS Finance · 2+ years across markets, e-commerce & paid media
PERFORMANCE MARKETING THAT converts.
I build and optimise paid campaigns that lower CPA, cut wasted spend and scale ROAS — backed by hands-on Google Ads, Meta Ads, GA4 and 500+ real e-commerce orders.
0Listings Managed
0Orders Handled
0MoM Growth
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01 — About
Numbers
over noise.
I'm a BMS (Finance) graduate who fell into marketing through the numbers. I've spent 2+ years analysing markets, managing 100+ product listings and 500+ orders on Meesho & Flipkart, and building paid campaigns in Google Ads and Meta Ads. I care about ROAS, CPA and CTR — not vanity metrics. I'm looking for an entry-level Performance Marketing / PPC role where I can optimise budgets, kill wasted spend and drive measurable customer acquisition.
LocationMumbai, India
FocusPerformance Marketing / PPC
PlatformsGoogle Ads · Meta Ads · GA4
AvailabilityImmediate
02 — What I Do
Services & capabilities.
Performance
03 — Skills
The stack I run on.
02
PPC / SEM
Bid strategy, budget pacing, negative keyword sculpting and search term mining.
Search03
Google Ads
Search & Display campaigns — ad groups, responsive ads, extensions, Quality Score.
Search · Display04
Meta Ads
Facebook & Instagram funnels, audience segmentation and creative testing.
FB · IG05
GA4 & Analytics
Event tracking, conversion goals, funnel drop-off analysis and reporting.
Measurement06
Keyword Research
High-intent query mapping, volume vs. competition, and match-type strategy.
Research07
A/B Testing & CRO
Creative, copy and landing page variants tested against a single clear hypothesis.
Testing08
ROAS · CPA · CPC · CTR
The four numbers I optimise daily. If it doesn't move one of them, it doesn't ship.
Metrics09
Audience Targeting
Cold prospecting, lookalikes, and retargeting sequences by funnel stage.
Targeting10
Excel Reporting
Campaign dashboards, pivot tables, returns & drawdown trackers built from scratch.
Reporting11
SEO Fundamentals
On-page structure, Search Console, title/meta optimisation and listing visibility.
Organic12
Canva & WordPress
Ad creatives, landing page builds and quick iteration without waiting on design.
Creative04 — By The Numbers
0Product Listings Managed
0Orders Handled
0Month-on-Month Growth
0Companies Analysed
05 — Selected Work
Campaigns & case work.
01 / 04
Certification Project
Google Ads Search Campaign Simulation
Built a mock search campaign from scratch — 3 ad groups, 25+ keywords and 4 responsive ads targeting high-intent queries. Defined the KPI framework (CTR, CPC, CPA, ROAS) and prepared a full optimisation plan covering bid adjustments, negative keyword lists and ad relevance improvements.
25+Keywords Mapped
02 / 04
Certification Project
Meta Ads E-commerce Funnel Plan
Planned a complete Facebook / Instagram funnel with 3 audience segments, a retargeting layer and 5 creative variations for A/B testing. Recommended the budget split and set up conversion tracking via GA4 and Meta Pixel to measure add-to-cart and purchase events end to end.
5Creative Variants
03 / 04
2024 — 2026
Marketplace Growth — PVP Creation
Ran end-to-end e-commerce operations on Meesho & Flipkart: 100+ listings and 500+ orders at 98% accuracy and a 4.7/5 rating. Optimised titles, images, pricing and descriptions for visibility — contributing to 25% MoM sales growth. Resolved 50+ weekly queries, cutting response time by 30% and lifting repeat purchases by 15%.
25%MoM Sales Growth
04 / 04
2+ Years
Technical & Fundamental Market Analysis
Analysed 50+ companies using price action, trend structure and risk-reward metrics. Monitored 20+ stocks weekly with strict risk-management and capital-allocation rules. Built Excel trackers for returns, drawdown and sector performance — the same data discipline I bring to campaign reporting.
50+Companies Analysed
06 — How I Work
From brief to scale.
01
Discover
Research & AuditUnderstand the offer, the audience and the economics. Keyword research, competitor teardown, and a baseline audit of what's already running — so every decision after this is grounded in data, not guesses.
02
Build
Structure & CreativeSet up campaigns with clean structure — ad groups by intent, tight keyword themes, and creative that speaks to a single pain point. Tracking is wired up in GA4 and the platform pixel before a rupee is spent.
03
Optimise
Test & Cut WasteSearch term mining, negative keyword sculpting, bid adjustments and A/B tests on copy and creative. Kill what doesn't convert, double down on what does. Every change is tracked against ROAS, CPA, CPC and CTR.
04
Scale
Report & ExpandOnce a winner is proven, increase budget in controlled increments while watching efficiency. Build a reporting dashboard so the numbers are visible, honest and easy to act on — week after week.
07 — Principles
How I think.
Metrics over opinions
If it can't be measured, it can't be improved. Every campaign decision ties back to a number — ROAS, CPA, CPC or CTR.
Test small, scale fast
Start with a tight hypothesis and a small budget. Prove it, then scale the winner instead of guessing big and hoping.
Cut waste relentlessly
Every wasted rupee is a rupee that could be acquiring a customer. Negative keywords, audience exclusions and budget pacing are not optional.
08 — Education & Certifications
Education
BMS — Finance
Thakur Ramnarayan College of Arts and Commerce
12th — HSC
R.D. National College
10th — SSC
St. Francis High School
Certifications
01
Fundamentals of Digital Marketing
Google02
Advanced Digital Marketing
DGmark03
Technical Analysis: Trading
Udemy04
Career Edge — Young Professional
TCS iON05
Introduction to MS Excel
SkillUp09 — FAQ
Questions, answered.
An entry-level Performance Marketing or PPC role where I can own campaigns, manage budgets and be measured on ROAS, CPA and CTR. I'm open to agency or in-house, as long as the work is hands-on and the results are trackable.
Yes — I've built mock Google Ads search campaigns and Meta Ads funnel plans as part of my digital marketing certifications, and I've managed real e-commerce listings and orders on Meesho and Flipkart. I'm comfortable in Google Ads, Meta Ads Manager, GA4 and Google Search Console.
Two years of analysing markets and running a real e-commerce operation. I've seen how pricing, demand and competition actually move — and I bring that same data discipline to paid campaigns. I don't just set up ads; I read the numbers and act.
Yes. I'm open to full-time entry-level roles, internships that convert, and freelance PPC / performance marketing projects. If you have a campaign that needs building or optimising, I'd love to hear about it.